When women entrepreneurs Sonali, Deepa and Manisha decided to set up a creative business, their objective was crisp and clear – to make a strong foothold in an innovative and creative world of virtual visualization. Their journey rolls back to the days when these IT professionals were unhappy with their stereo type job and wanted to do something that could help them manage a better work life balance. They knew they have creative minds, common Interest, similar academic background and zeal to do something on their own and be independent. They decided to learn animation where creativity has no boundaries. The learning soon developed into a passion and the passion turned into a business idea. The idea gave birth to Arnima (a 3D Visualization & Animation studio) in 2011.
Arnima excels in creating exceptional 3D images at affordable prices and brings conceptual designs to life through virtual 3D computer generated architectural renderings, visualizations and animations.
Like any new business Arnima too had its initial hiccups. With no work to showcase, the team had to struggle to acquire customers but after few impressive sample projects and POCs they were able to grab their first project that was 3D render of a Villa with Mr. Solapurkar (Architect) who showed trust in them. Their trust and faith has helped them come this far in their journey and has helped them win more projects.
“Our commitment to our clients is deeply ingrained in our culture – and we go above and beyond every day to prove it. It’s in our DNA”, says the proud team.
Creativity is the essence of their business. They believe customer satisfaction is the key to their business growth. Great communication and good service is their big asset. They believe in keeping their clients up-to-date with the work; involve them at each stage of the project. They go out of way and provide good post sale service and call this as their unique selling point which also helps them earn their trust and confidence.
“Sales go up and down, but service stays forever”
“Being an entrepreneur is a source of pride. It also evidences an individual with a huge amount of discipline and focus to be able to build a business.” says team Arnima.
Marketing and acquiring projects have been their biggest challenge. While challenges did slow them on few occasions, they were never behind to receive their share of recognition either.
Arnima got its first big recognition and appreciation from Swakruta and Spandan for creating best E-Invitation video and creating video to discover and explore Maharashtra respectively.
For team Arnima – “Success is about enjoying your work. It is a matter of satisfaction and constant growth.”
When one starts on a business journey, patience should be his best friend. Only then the journey can cross its milestones and reach its goal of destination. With this advice to all the budding business Arnima continues to maintain its focus towards a goal with tremendous patience and motivation. It is the goal to provide innovative and effective brand marketing and public relations solutions that help their clients grow their businesses and realize their marketing goals.
“Setting goals is the first step into turning the invisible into visible” – Toy Robbins